I am a marketer and baker who curates and optimizes content in the education space.
My Mission
I work to connect communities with their passion to change their lives and find a career they love. I aim to combine my five years of Marketing experience with my obsession for food and the culinary industry.
Skills & Tools
Content Management
Strategic Planning
Writing & Editing Copy
A/B Testing
Analytics & Data
Problem Solving
Adobe Photoshop
Marketo
Salesforce
Hootsuite
Google Suite
Final Cut Pro X
Organic Instagram: Lunalite Bakery
Launched June 2020
This channel is a showcase of my self-taught pastry skills and is an example of my love for culinary and social media. I am immersed in all things digital and I have utilized food photography, video editing, and copywriting to create a content schedule and brand voice that speaks to my audience and future customers.
Look & Feel: Passionate, inspiring, joyful, inclusive
Social Purpose: To spark and fuel the community’s passion for pastry and baking
Demographics: 66% age 25-34, 72% women
Priority Channels: Instagram, Facebook, TikTok
Priority Formats: Static posts, story videos, picture carousel
Brand & Category #tags: #dessertsofinstagram #dessert #dessertporn #desserttable #dessertlover #baking #bakinglove #dessert #homebaking #instabake #cakesofinstagram
September totals
Flatiron School: Alumni Storytelling Campaign
Launched July 2020
Goal: To tell the journey of beginning a new career that includes wins, struggles, connections, and ultimately, one of the most profound personal victories. We aimed to share real stories of real students in order to gain the trust of potential students and increase application volume through evergreen content.
Organic Social Results: 9 social posts / 12,488 Impressions / 106 Link Clicks / 223 Likes
Email Results: Sent to 84k contacts / 99% deliverability / 28% open rate / 4% click to open rate / 36 applications
Flatiron School: Lead Re-Engagement Strategy
Launched May 2020
Goal: To increase ROI beyond the first 30 days of a new lead by expanding the student journey past 30, 60 and 120 days.
We achieved this through multi-touch tactics, compounded with similar visuals across paid digital & email marketing.
Email/Automation Results:
Launched new nurture flow that is triggered once contacts do not engage (page view, open email) in 120 days.
A/B tested messaging in 5 unique batch emails
Example key messaging:
Social proof: Join a community of future tech talent
Future Career: How to unblock your career change
Resources/Support: How to leverage your resources
FAQs: FAQs you might be curious about
Total sent: 104,456 contacts
Avg. open rate = 7.6%
Avg. click to open rate = 6.9%
Total new applications = 42
“Monica is a rare breed - she is technical, creative, efficient and the easiest person to work with. She is also unflappable; as her manager at Bauer, I always knew that what needed to be done would get done - no matter how many requests were flying in. Monica is a hard worker, quick learner and combines technical platform and front-end knowledge with natural marketing flair. I would hire her again in a heartbeat.”
— Annabel Hodges
Director of Digital Audience at Bauer Media
Relationship: Direct manager
“Monica is thoughtful, creative, positive and detail oriented, and truly such a delight to work with. Monica grew to essentially single handedly own a complex email marketing program, and was able to drive progress through a combination of her technical capabilities, ability to prioritize well, data driven insights, and great ideas around what would move the needle. Monica is loved and respected by her peers and I’d welcome the chance to work together again!”
— Nicole Maddern
Senior Marketing Director at Flatiron School
Relationship: Senior Manager
Continue to ICE Case Study
Get in touch with me!
Don’t hesitate to reach out — I’d love to chat more about how my experience can be leveraged for this Social Media Manager role at ICE.
(347) 429-3599